PVC地板，也叫塑膠地板，部分地區也有膠地板或地板膠等叫法，以PVC注塑鈍化生產工藝為基本特點。作為流行的新型地面材料，PVC在歐洲已經有100年歷史，在東南亞也有70年歷史。自20世紀末進入中國市場，市場需求迅猛上升。至今在國內的大中城市已經得到普遍的認可，在教育、辦公、運動等領域使用非常廣泛。PVC地板家居地板現狀PVC地板家居地板發展方面，國外發達國家的地面材料的市場份額中PVC地板僅次于地毯，高于木質地板和瓷磚。而在中國占有率高的是復合地板，PVC地板的占有率只有一小部分。PVC地板在發達國家地板市場中的份額說明了PVC地板的價值，但是在國內的家裝地板市場份額還只有一小部分。

　　PVC地(di)板(ban)(ban)作為一(yi)種(zhong)新型的(de)(de)(de)地(di)面裝飾材(cai)料(liao)，其耐磨抗(kang)壓、吸音環保、裝飾性強等優越性能正在(zai)(zai)被越來越多(duo)的(de)(de)(de)人所認可。各(ge)行業對PVC地(di)板(ban)(ban)的(de)(de)(de)用量(liang)呈現快速增長的(de)(de)(de)勢(shi)頭，PVC地(di)板(ban)(ban)價值在(zai)(zai)國內(nei)家居地(di)板(ban)(ban)市場中的(de)(de)(de)作用還在(zai)(zai)于巨大的(de)(de)(de)市場潛力但沒有完全展(zhan)現。PVC地(di)板(ban)(ban)與家居地(di)板(ban)(ban)消(xiao)費(fei)理念的(de)(de)(de)矛盾據(ju)(ju)調查，各(ge)國消(xiao)費(fei)者對選(xuan)擇PVC地(di)板(ban)(ban)的(de)(de)(de)理由(you)也各(ge)不相(xiang)同，比如美國人選(xuan)擇PVC地(di)板(ban)(ban)的(de)(de)(de)多(duo)理由(you)是“環保，對環境無害處”為27%、其次為“清潔(jie)維護方便”為18%，而(er)(er)在(zai)(zai)日本和(he)韓國zui多(duo)的(de)(de)(de)選(xuan)擇理由(you)是“安全，環保”為35%，“適合采暖設(she)施(shi)”為22%。而(er)(er)據(ju)(ju)統計(ji)國內(nei)消(xiao)費(fei)者選(xuan)購地(di)板(ban)(ban)時，多(duo)的(de)(de)(de)考慮因素是“高檔”、“價低(di)”，這種(zhong)消(xiao)費(fei)心理造成(cheng)家居建材(cai)主流思想的(de)(de)(de)扭曲。

　　PVC地(di)(di)(di)(di)板(ban)(ban)(ban)的(de)(de)(de)優勢被(bei)視而(er)不見。數據準確(que)性(xing)(xing)可能(neng)難以保(bao)證，但調查內容折射(she)出PVC地(di)(di)(di)(di)板(ban)(ban)(ban)在(zai)家(jia)(jia)(jia)居(ju)(ju)(ju)(ju)地(di)(di)(di)(di)板(ban)(ban)(ban)市場(chang)的(de)(de)(de)發展方(fang)向。實際價值如對(dui)社(she)會(hui)、環境、人體(ti)的(de)(de)(de)環保(bao)性(xing)(xing)，衛生、防滑、舒適(shi)的(de)(de)(de)功(gong)能(neng)性(xing)(xing)等家(jia)(jia)(jia)居(ju)(ju)(ju)(ju)地(di)(di)(di)(di)板(ban)(ban)(ban)的(de)(de)(de)實際需求(qiu)(qiu)是PVC地(di)(di)(di)(di)板(ban)(ban)(ban)家(jia)(jia)(jia)居(ju)(ju)(ju)(ju)市場(chang)方(fang)向始(shi)終堅持(chi)的(de)(de)(de)理念(nian)。在(zai)國(guo)內市場(chang)，“高檔”“價低”兩(liang)種消費心(xin)理中，PVC地(di)(di)(di)(di)板(ban)(ban)(ban)的(de)(de)(de)潮流外觀已(yi)然站在(zai)家(jia)(jia)(jia)居(ju)(ju)(ju)(ju)地(di)(di)(di)(di)板(ban)(ban)(ban)市場(chang)的(de)(de)(de)前線，目(mu)前更多(duo)的(de)(de)(de)人還(huan)是在(zai)價格戰和偽、劣PVC地(di)(di)(di)(di)板(ban)(ban)(ban)產品中被(bei)搞的(de)(de)(de)暈頭轉向。一是盲(mang)目(mu)追求(qiu)(qiu)低價格，忽(hu)略(lve)對(dui)PVC地(di)(di)(di)(di)板(ban)(ban)(ban)質量的(de)(de)(de)檢查;二是盲(mang)目(mu)追求(qiu)(qiu)品牌，忽(hu)略(lve)冒牌產品;三(san)是對(dui)PVC地(di)(di)(di)(di)板(ban)(ban)(ban)價格和性(xing)(xing)價比的(de)(de)(de)認識;這些因素這讓本來就剛起步的(de)(de)(de)PVC地(di)(di)(di)(di)板(ban)(ban)(ban)家(jia)(jia)(jia)居(ju)(ju)(ju)(ju)地(di)(di)(di)(di)板(ban)(ban)(ban)進軍速度大(da)大(da)減(jian)慢(man)。PVC地(di)(di)(di)(di)板(ban)(ban)(ban)家(jia)(jia)(jia)居(ju)(ju)(ju)(ju)地(di)(di)(di)(di)板(ban)(ban)(ban)的(de)(de)(de)機(ji)會(hui)，地(di)(di)(di)(di)熱地(di)(di)(di)(di)板(ban)(ban)(ban)隨(sui)著地(di)(di)(di)(di)采暖的(de)(de)(de)應(ying)用率逐步增(zeng)加。

　　地(di)(di)(di)(di)(di)(di)熱(re)地(di)(di)(di)(di)(di)(di)板(ban)(ban)將會占據一定的(de)(de)市場空(kong)間。由于家裝中(zhong)普遍使(shi)用的(de)(de)實(shi)木地(di)(di)(di)(di)(di)(di)板(ban)(ban)、強化(hua)地(di)(di)(di)(di)(di)(di)板(ban)(ban)導熱(re)慢完全無法作為地(di)(di)(di)(di)(di)(di)熱(re)地(di)(di)(di)(di)(di)(di)板(ban)(ban)，家居地(di)(di)(di)(di)(di)(di)板(ban)(ban)的(de)(de)性能需(xu)求無法再被忽視，人們(men)的(de)(de)眼(yan)光(guang)和消費心理(li)將不(bu)可(ke)(ke)避免(mian)得順(shun)著(zhu)(zhu)地(di)(di)(di)(di)(di)(di)熱(re)地(di)(di)(di)(di)(di)(di)板(ban)(ban)而(er)轉變。PVC地(di)(di)(di)(di)(di)(di)板(ban)(ban)有著(zhu)(zhu)耐熱(re)、形狀(zhuang)穩定、導熱(re)速(su)度(du)適中(zhong)的(de)(de)顯著(zhu)(zhu)優(you)點，是(shi)地(di)(di)(di)(di)(di)(di)熱(re)地(di)(di)(di)(di)(di)(di)板(ban)(ban)的(de)(de)完美選擇。可(ke)(ke)以預(yu)見PVC地(di)(di)(di)(di)(di)(di)板(ban)(ban)將隨著(zhu)(zhu)地(di)(di)(di)(di)(di)(di)熱(re)地(di)(di)(di)(di)(di)(di)板(ban)(ban)的(de)(de)興起(qi)而(er)在家居地(di)(di)(di)(di)(di)(di)板(ban)(ban)市場中(zhong)得到(dao)(dao)更好的(de)(de)展現。PVC地(di)(di)(di)(di)(di)(di)板(ban)(ban)普及化(hua)的(de)(de)可(ke)(ke)能，環(huan)保(bao)事業(ye)隨著(zhu)(zhu)人類(lei)(lei)對不(bu)可(ke)(ke)再生(sheng)資(zi)源保(bao)護的(de)(de)重視，石化(hua)工業(ye)的(de)(de)衍生(sheng)、下(xia)游產(chan)(chan)品(pin)也(ye)開(kai)始(shi)得到(dao)(dao)重視，人類(lei)(lei)開(kai)始(shi)用各種方(fang)法減少(shao)對不(bu)可(ke)(ke)再生(sheng)資(zi)源的(de)(de)浪費。PVC作為石化(hua)工業(ye)的(de)(de)下(xia)游產(chan)(chan)品(pin)，因此也(ye)會受到(dao)(dao)越來越多的(de)(de)重視，PVC地(di)(di)(di)(di)(di)(di)板(ban)(ban)的(de)(de)產(chan)(chan)業(ye)鏈和產(chan)(chan)品(pin)生(sheng)命周期都會得到(dao)(dao)發(fa)展。

　　而我們國(guo)(guo)產pvc地(di)(di)板發走也(ye)達到了國(guo)(guo)·際(ji)的水平，特別是大巨龍(long)pvc地(di)(di)板經過近20年(nian)的生(sheng)產銷(xiao)售積累經驗，產品(pin)也(ye)已經遠銷(xiao)歐美等國(guo)(guo)家，大巨龍(long)pvc地(di)(di)板真正做到了名族品(pin)牌，不(bu)但質量(liang)優(you)異，同時價格低端，打破了進口pvc地(di)(di)板壟斷(duan)的局(ju)面。